What pajamas do everyone wear in summer? The most popular pajama trends on the internet revealed
In the hot summer, the choice of pajamas is not only about comfort, but also reflects the current fashion trends. Through the analysis of hot topics and hot content on the Internet in the past 10 days, we sorted out the popular styles, material preferences and consumer concerns of summer pajamas, and used structured data to present you a guide to this summer's pajamas.
1. Top 5 popular summer pajama styles
| Ranking | style | heat index | Core features |
|---|---|---|---|
| 1 | Ice silk suspender set | 98.5 | Cool, breathable, sexy and elegant |
| 2 | Pure cotton short sleeve pajamas pants | 95.2 | Strong sweat absorption, suitable for home and outdoor wear |
| 3 | silk nightgown | 89.7 | High-end texture, skin-friendly and cool |
| 4 | modal loose suit | 85.4 | Good elasticity and not easy to deform |
| 5 | cartoon pattern pajamas | 78.3 | Highly interesting and effective in reducing age |
2. The material characteristics of pajamas that consumers are most concerned about
| Material properties | Attention ratio | representative fabric |
|---|---|---|
| Breathability | 42% | Linen, cotton, tencel |
| Moisture wicking | 35% | Modal, bamboo fiber |
| Skin-friendliness | 28% | Silk, ice silk |
| Antibacterial properties | 19% | Silver ion fabric |
3. This summer’s pajama color trends
According to social media data analysis, the colors of summer pajamas in 2023 will have the following characteristics:
1.Cool colors dominate: Cool colors such as mint green, sky blue, and lavender dominate the mainstream, with search volume increasing by 65% year-on-year.
2.Classic colors return: Basic colors such as pure white and light gray are becoming popular again due to their versatility
3.Contrast color design becomes popular: The interaction volume of contrasting color stitching styles increased by 120% compared with the previous month.
4. Differences in pajamas choices for different groups of people
| crowd | Preferred material | average budget | Buying considerations |
|---|---|---|---|
| Women aged 18-25 | Ice silk/modal | 150-300 yuan | Appearance>Comfort>Price |
| Women aged 26-35 | Silk/Tencel | 300-800 yuan | Quality>Functionality>Design |
| male consumers | Pure cotton/bamboo fiber | 100-250 yuan | Comfort > Durability > Price |
5. Tips for buying summer pajamas
1.Pay attention to washing labels: Special fabrics such as silk require hand washing or professional care
2.Preferred traceless labels: Avoid discomfort caused by label friction during sleep
3.Consider the air-conditioned environment: If you stay in an air-conditioned room for a long time, you can choose a slightly thicker long-sleeved style.
4.Pay attention to sewing technology: Flat stitching or seamless technology can reduce the feeling of restraint during sleep
6. Hot topics on social media
#summerpajamascontest# has been read more than 230 million times. The main discussion directions of netizens are:
- How to balance coolness and conservatism (387,000 discussions)
- Is it appropriate to wear pajamas outside? (Controversial topic, the ratio of pros and cons is 6:4)
- Tips for choosing pajamas for couples (the segmented topic with the highest interaction volume)
From the above data analysis, it can be seen that the choice of pajamas this summer shows aFeatures of technological materials, diversified designs, and segmented functions. Whether you are a practical person who pursues coolness and comfort, or a lifestyle person who prefers exquisite beauty, you can find the ideal pajamas that suit you this summer.
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