What brand of down jacket should I buy?

What brand of down jacket should I buy? Ranking of popular brands in winter 2023

As the temperature drops sharply, down jackets have become one of the most popular winter items for consumers. This article will combine the hot topics and search data of the entire Internet in the past 10 days to recommend you the most worth buying down jacket brands in 2023, and attach a detailed structured data analysis.

1. Down jacket brand popularity rankings in 2023

2. Detailed analysis of each brand

1.Moncler

As the Hermès of down jackets, Moncler has recently been on the hot searches due to the street photos of many celebrities. Its iconic "bread suit" shape and exquisite workmanship have attracted a large number of high-end consumers. Data shows that since November, the brand’s search volume has increased by 45% year-on-year.

2. Canada Goose

Canada Goose continues to be a hot seller in the northern region due to its professional extreme cold protection performance. It is worth noting that the brand's recently launched environmentally friendly series "Humanature" has sparked heated discussions, with the number of discussions on social media exceeding 100,000.

3. Bosideng

Domestic brand Bosideng has performed well this year. Its Dengfeng 2.0 series uses the Beidou positioning system, becoming a masterpiece that combines technology and fashion. During Double Eleven, sales of Bosideng’s Tmall flagship store exceeded 800 million yuan, a year-on-year increase of 32%.

4. The North Face

The North Face down jacket continues to be popular, especially among young people, with its iconic 1996 replica series. Data shows that the brand’s market share among consumers aged 18-25 reaches 28%.

5. Uniqlo

Uniqlo's light down jackets are known for their high cost performance and are especially suitable for consumers in the south. Its Heattech series, combined with the design of down lining, has become a hot item this winter.

3. Consumer Buying Guide

4. 5 key indicators for purchasing down jackets

1.Fill power: It is recommended to choose a down jacket priced at 550+. It is best to choose 700+ in the northern region.

2.Filling amount: 150-200g is sufficient for daily commuting, and more than 300g is required in extremely cold areas

3.fabric technology: Pay attention to waterproof, windproof, breathable and other performance indicators

4.Version design: Choose the right cut according to your body shape to avoid bloat.

5.After-sales service: Understand the brand’s cleaning and maintenance policy

5. Summary and suggestions

When choosing a down jacket, consumers are advised to choose based on their own usage scenarios and budget. High-end consumers can consider Moncler or Canada Goose; those who pursue cost-effectiveness can choose Bosideng; outdoor enthusiasts recommend The North Face; and consumers with limited budgets, Uniqlo is a good choice. No matter which brand you choose, pay attention to the actual thermal performance and wearing experience.

Recently, several new trends have emerged in the down jacket market: the increased use of sustainable and environmentally friendly materials, the application of intelligent temperature control technology, and the launch of more cross-border co-branded models. Consumers can pay more attention to these innovation points when purchasing to obtain a better wearing experience.