What toy is popular in China? Inventory of popular toys on the Internet in the past 10 days
As Children's Day approaches and the summer consumption season approaches, China's toy market is ushering in a new round of boom. Based on the hot search data on the entire Internet in the past 10 days, sales on e-commerce platforms and discussion on social platforms, this article compiled a list of the most popular toys, and attached detailed data analysis.
1. Top 10 popular toys in May 2024
| Ranking | Toy name | Hot search index | core selling point | price range |
|---|---|---|---|---|
| 1 | Carrot Knife version 2.0 | 9.8 | Magnetic deformation + luminous function | 15-50 yuan |
| 2 | Cuckoo suit | 9.5 | DIY celebrity peripheral stickers | 20-200 yuan |
| 3 | AI painting robot | 9.2 | Voice interaction + real-time painting | 299-599 yuan |
| 4 | Magnetic Bucky Ball | 8.7 | STEM educational toys | 80-300 yuan |
| 5 | Eggboy Party Blind Box | 8.5 | Game IP co-branded model | 39-199 yuan |
| 6 | Keli Bubble Machine | 8.3 | Original God character co-branding | 69-159 yuan |
| 7 | Nano glue pinch music | 8.1 | Unpack ASMR attributes | 9.9-39 yuan |
| 8 | Archaeological excavation set | 7.9 | Dinosaur Fossil Restoration Experience | 25-120 yuan |
| 9 | talking tom cat | 7.6 | Classic IP upgraded version | 199-499 yuan |
| 10 | Mini Agent Equipment | 7.4 | Anime identical transformer | 89-259 yuan |
2. Analysis of three major trends in popular toys
1. Technology converges into the mainstream
Smart toys such as AI painting robots and programming drones account for 30% of the market share, and parents are more willing to pay for educational attributes.
2. Nostalgic IP continues to develop
Data shows that the repurchase rate of toys derived from classic animation IPs has reached 45%. For example, the search volume for the new version of "Black Cat Sheriff" has soared by 200% recently.
3. Normalize decompression toys
The penetration rate of anti-stress toys such as nano glue and slime among office workers has reached 38%, and has become a new desk standard.
3. Comparison of regional consumption differences
| area | Hot selling categories | Typical representative | Price per customer |
|---|---|---|---|
| Yangtze River Delta | STEAM toys | robot suit | 328 yuan |
| Pearl River Delta | Trendy blind box | Bubble Mart | 89 yuan |
| Sichuan and Chongqing Region | Interactive board game | Three Kingdoms: New Edition | 65 yuan |
| Northeastern region | ice and snow toys | artificial snow set | 118 yuan |
4. Expert purchasing advice
1.Security certification is preferred: Check the CCC mark and applicable age mark
2.Focus on interactivity: Parent-child interactive toys have a higher replay rate
3.avoid overconsumption: It is recommended to set a purchase budget limit for blind box toys.
The current toy market is showing a diversified development trend, including innovative products driven by technology and the return of classics blessed by emotions. It is recommended that consumers make rational choices based on actual needs, so that toys can truly play the dual value of entertainment and education.
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