How much does a serving of large plate chicken cost? ——Analysis of hot topics and prices on the entire network in the past 10 days
Recently, "How much does a plate of chicken cost?" has become a hot topic on social platforms. Combining price fluctuations in various places and catering industry trends, we have compiled hot content and structured data from the entire network in the past 10 days to provide you with the latest reference.
1. Statistics of national market price ranges (latest data in 2023)
| area | Regular restaurant prices | chain brand price | Average price of takeout platform |
|---|---|---|---|
| Beijing | 68-98 yuan | 88-128 yuan | 75-110 yuan |
| Shanghai | 72-105 yuan | 95-138 yuan | 80-115 yuan |
| Chengdu | 48-78 yuan | 68-98 yuan | 55-85 yuan |
| Urumqi | 45-65 yuan | 60-85 yuan | 50-75 yuan |
| Guangzhou | 58-88 yuan | 78-108 yuan | 65-95 yuan |
2. Recent hot-related events
1.Impact of rising food prices: According to data from the Ministry of Agriculture and Rural Affairs, the wholesale price of chicken increased by 3.2% month-on-month in October, and the price of potatoes and other side dishes also increased by about 5%, directly pushing up the cost of large-scale chicken.
2.Internet celebrity restaurant effect: A restaurant in Urumqi recommended by a short video platform blogger "Xinjiang Food Exploration", its 128 yuan deluxe large-plate chicken set meal became a hot item, triggering a discussion across the Internet on the "reasonable pricing of large-plate chicken".
3.Precooked Dishes Controversy: Some chain restaurants were exposed to using pre-made large plates of chicken, but the price was the same as freshly cooked dishes. The related topic was read more than 200 million times.
3. Survey on Consumer Price Sensitivity
| price range | Acceptance ratio | Main consumption scenarios |
|---|---|---|
| Below 40 yuan | 12% | Around school/takeaway meals |
| 40-70 yuan | 58% | Ordinary dinner/work meal |
| 70-100 yuan | 23% | Friends gathering/special restaurant |
| More than 100 yuan | 7% | High-end catering/Internet celebrity check-in |
4. Analysis of factors affecting cost performance
1.Differences in portion sizes: Traditional Xinjiang restaurants use "servings for 3 people" as the standard, while some restaurants in the mainland adjust to "servings for 2 people". Please pay attention to the menu markings.
2.Chicken part selection: Restaurants that use whole chicken (including legs and wings) are usually 15-20 yuan more expensive than pure chicken nuggets.
3.Secret Recipe Premium: The prices of dishes with labels such as "exclusive secret recipe" and "intangible inheritance" are generally 30-50% higher.
5. Consumption Suggestions
1. Pay attention to the source information of the ingredients announced by the restaurant, and give priority to merchants that indicate "free-range chicken" or "slaughtered on the same day."
2. During the takeout platform’s full discount campaign, the actual prices at some stores are 20-30% lower than those for dine-in items.
3. During the off-peak hours from 14:00 to 17:00 in the afternoon, many chain brands offer "Lunch Special" packages.
Under the current market environment, the reasonable price range for an authentic plate chicken should be between 45 and 90 yuan. Beyond this range, factors such as restaurant location, service quality, and brand premium must be comprehensively considered. It is recommended that consumers compare prices with multiple parties to choose the consumption plan that best suits them.
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