What serum to use for dry skin? Analysis of popular ingredients and products across the Internet
Among recent hot topics in the field of skin care, the care needs of dry skin continue to occupy the hot search list. This article combines the essence ingredients and products that have been hotly discussed on the Internet in the past 10 days to provide structured data analysis and recommendations for people with dry skin.
1. Core indicators for choosing essence for dry skin

According to social platform and e-commerce data, the essence functions that dry skin users are most concerned about are as follows:
| Efficacy requirements | Attention ratio | Popular related ingredients |
|---|---|---|
| Deep moisturizing | 38% | Hyaluronic acid, ceramide |
| barrier repair | 29% | Squalane, B5 panthenol |
| Anti-aging and firming | 18% | Boseine, peptide |
| Soothes and reduces redness | 15% | Centella asiatica, purslane |
2. TOP5 Popular Essence Ingredients in 2024
The most discussed ingredients on Xiaohongshu/Weibo in the past 10 days:
| Ranking | Ingredients | Core functions | Representative products |
|---|---|---|---|
| 1 | 5D hyaluronic acid | Three-dimensional hydration and moisture locking | Huaxi biological BM muscle activity |
| 2 | gold ceramide | Repair cuticle | Kerun Moisturizing Essence |
| 3 | Eco-grade squalane | Simulate sebum film | HABA Squalane Beauty Oil |
| 4 | Supramolecular Boseine | Anti-aging + moisturizing | Yue Sai gilt vase |
| 5 | Dragon blood extract | first aid relief | Dr. Aier Dragon Blood Essence |
3. Recommended list of highlights for different budgets
Combined with the sales data of the e-commerce platform in the past 7 days:
| price range | Daytime essence | night essence | special care |
|---|---|---|---|
| Below 200 yuan | Winona Soothing Essence | Xilefu PM milk | The Ordinary Squalane |
| 200-500 yuan | Guerlain Rejuvenating Honey | Estee Lauder small brown bottle | SkinCeuticals B5 Essence |
| More than 500 yuan | La Mer Concentrate | CPB Crystal Revitalizing Essence | Ruiyan Vitality Essence |
4. Usage skills and pit avoidance guide
1.stacking order: Water-like essence → emulsion-like essence → oil essence, molecular weight from small to large
2.Common misunderstandings:
5. Expert advice
The "Winter Dry Skin Care Guidelines" recently released by the Department of Dermatology of Peking Union Medical College Hospital emphasizes: Dry skin should choose products containingCholesterol (3:1:1 ratio)barrier repair essence, combined withocclusive moisturizer(such as Vaseline) can increase the moisturizing effect by 76%.
Note: The statistical period of the above data is from March 1 to March 10, 2024, covering hot search topics on Weibo, Xiaohongshu, Douyin and other platforms as well as Tmall/JD sales lists.
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